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The Microsoft 365 renewal dance: uncovering deceptive patterns
- Microsoft 365 subscription renewal tactics reveal a 30% price increase without prior notice, pushing Copilot AI adoption.
- Existing subscribers left with no renewal options sans Copilot, feeling trapped by aggressive tactics.
- Discovery of hidden renewal plan for existing subscribers, only revealed when attempting cancellation.
- Deceptive patterns include misleading email messaging, lack of transparency, concealed renewal instructions, and hidden user controls.
- Comparison drawn with Xbox Game Pass tactic of converting cheaper tier subscriptions into higher tiers for savings.
- Microsoft's practices raise concerns about exploiting subscriber inertia and eroding trust.
- Advocacy for design principles that prioritize transparency, clarity, and user empowerment to build trust and loyalty.
- Call for the design community to address and combat deceptive patterns for more ethical and honest digital experiences.
- Highlighting the importance of responsible design in safeguarding user trust and data integrity in digital systems.
- Emphasis on setting industry norms that prioritize user trust and ethical practices in the design realm.
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