<ul data-eligibleForWebStory="true">Health tech founders face challenges like market saturation, trust-building, and identifying clear target markets.Building trust is crucial for health tech startups, requiring clinical validation, data security, and ROI demonstration.Failing to identify a specific target market and specialised approach can lead to wasted resources and lack of growth.Understanding decision drivers beyond clinical outcomes is essential for startup success within healthcare organisations.Team dynamics play a significant role in the long-term success of a health tech startup, requiring a balance of expertise and communication.Resilience, strategic thinking, data discipline, and team culture are vital for startup recovery and growth in the health tech industry.