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The most downloaded iPhone app of the year reveals our obsession with deals

  • The most downloaded iPhone app of the year was Temu, a Chinese e-commerce app known for offering big discounts on various products.
  • Temu surpassed popular apps like TikTok and ChatGPT in popularity, particularly among Gen Z consumers in the US.
  • Other apps in the top 20 most-downloaded list included Amazon, Shein, and McDonald's, indicating a preference for budget-friendly options and deals.
  • Retailers like McDonald's have found success in using targeted in-app promotions to build customer loyalty.

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