Customer empathy is essential for deeply understanding users' needs, motivations, and struggles to build a purposeful product.Empathy is more than just a one-time activity; it's a continuous habit that should evolve with the product and market.Empathy should not be overlooked in product development, as it guides decisions on solving the right problems and staying connected to reality.Building with empathy is strategic and crucial for creating successful products that meet users' needs and willingness to pay.