<ul data-eligibleForWebStory="false"><li>Some companies are now sending AI agents to attend meetings on behalf of humans, reflecting the growing trend of delegating tasks to AI technology.</li><li>New advancements in AI have enabled companies to conduct user and market research without the direct involvement of users by utilizing synthetic replicas created from existing datasets.</li><li>Over 80% of companies are either using or planning to use AI to generate synthetic data that mimics real customer behaviors for research purposes.</li><li>The adoption of AI in user research has the potential to revolutionize how product teams and companies conduct research, offering a range of automated features such as AI moderated conversations, behavioral predictions, and more.</li></ul>

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