<ul><li>A product vision is crucial for building great products as it defines what you're trying to achieve.</li><li>The vision should focus on the fundamental change in users' lives, not just features or technology.</li><li>To define a powerful vision, use the 'Why' technique to uncover the core human need or motivation.</li><li>For example, if your product helps people schedule meetings more efficiently, the deeper purpose could be enabling effective time management.</li></ul>

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