<ul><li>The Osborne Effect, a phenomenon of self-cannibalization, refers to the negative impact on a company's current sales when it pre-announces a future product.</li><li>Osborne Computer Corporation experienced the Osborne Effect when it prematurely announced the Osborne Executive, causing a decline in sales, inventory pile-up, and ultimately leading to the company's bankruptcy in less than 30 months.</li><li>Tech giants like Apple and Samsung have learned from this mistake and now maintain extreme secrecy around their upcoming products to avoid a sales slump on existing models.</li><li>While some companies strategically tease future products without triggering the Osborne Effect, industries with rapid obsolescence, such as smartphones and laptops, must be cautious in their product announcements.</li></ul>

The Osborne Effect: Why tech giants stay silent on their next big thing?

Discover more