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The People-First Design Advantage: Why Companies That Care About Designers Outperform Those That…

  • The tech industry faces a design talent crisis caused by toxic work environments.
  • Companies treating designers as strategic partners outperform others in growth and innovation.
  • Design-focused companies show better business outcomes and financial benefits.
  • Airbnb's success is attributed to empowering designers as strategic decision-makers.
  • Established companies often overlook digital design, leading to ineffective outcomes.
  • Design is often treated as an afterthought, resulting in costly fixes and technical debt.
  • People-first companies integrate design thinking into core decision-making processes.
  • Designers prefer companies valuing their strategic contributions and offering growth opportunities.
  • Design-forward companies attract top designers with culture and growth prospects.
  • Companies embedding design thinking in their DNA outperform competitors in user-centric markets.
  • The choice is between short-term cost optimization and long-term competitive advantage.
  • Companies must invest in people-first design culture to stay competitive.
  • Designers are crucial in shaping a company's competitive future.
  • User expectations drive the importance of design culture in product development.
  • Companies need to view design as a strategic investment, not just a cost center.

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