<ul><li>The iconic flaming phoenix emblem, known as the 'Screaming Chicken,' on Pontiac's Trans Am rose from the dead to become its trademark.</li><li>Designer Bill Porter drew inspiration from Hopi art and a Tiffany vase to create the updated bird logo for the 1970 Trans Am.</li><li>Initially facing negative feedback, the idea was revived two years later by designer John Schinella, leading to positive reactions and eventual acceptance.</li><li>The phoenix decal became synonymous with Trans Ams, lasting until 1981, and continues to be a recognizable symbol of the muscle car era.</li></ul>

The Phoenix-like Rise of Pontiac’s “Screaming Chicken”

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