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The PM Pla...
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The PM Playbook: Fixing a Failing Feature Launch

  • Don't panic when facing a failing feature launch. It's an opportunity to learn and pivot.
  • Start by understanding the magnitude of the problem and collect evidence and data.
  • Reflect on assumptions made during the product brief and be open to adaptation.
  • Schedule user interviews to understand why users aren't engaging and use their feedback for improvement.

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