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The Poetry of a Good Vision

  • A vision is like poetry because it uses very few words to evoke a vibrant image in the minds of those who encounter it.
  • A vision distills company goals and keeps employees aligned on a common goal.
  • Like poetry, some will connect with a company's vision while others will not.
  • A company's vision works much like poetry, describing a collective future in very few words.
  • Visions can also cut to the core of a candidate's values during hiring processes.
  • Well-crafted visions may not resonate with everyone, but those who it does will be committed to seeing it fulfilled.
  • Visions should not be overly long and cumbersome, and should be used to prioritize what to focus on.
  • Good visions streamline hiring processes by finding those who share the same values and will go the extra mile.
  • Visions that are not designed to please everyone are often the most bold, and will attract those who truly believe in the company's future.
  • Visions should be updated from time to time to keep them relevant to new trends and changes.

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