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The potential of Mini Apps to disrupt App Distribution as we know it
- App distribution is broken due to increasing costs, strict privacy regulations, and fragmented audiences. Epic’s victory over Apple paved the way for downloads from third-party sources.
- Telegram Mini Apps are emerging as a solution for game developers that are lightweight and web-based. These mini Apps offer instant engagement without downloads, transforming Telegram into a platform for monetisation and interaction.
- Several potential benefits for game developers include in-chat games, built-in virality, and frictionless onboarding. Gaming has the potential to be one of the most successful sectors in this space.
- Discord has more than 200 million monthly users who spend 1.5 billion hours every month playing games while communicating on the platform.
- Discord is a developer-friendly ecosystem that allows seamless integration of social features into their games, fostering interaction and community building.
- Discord Activities App Store is still in its infancy and challenges remain about monetisation and in-app purchases, limited play testing and rollout features, as well as engagement hurdles.
- Telegram Mini Apps and Discord’s Activities App Store provide exciting alternatives for game developers to reach and engage users, bypassing traditional app store constraints while leveraging the power of social platforms.
- However, challenges around adoption, monetisation, and scale remain.
- Remagine Ventures seeks to invest in the future of gaming and is looking for visionary founders building innovative solutions in this space.
- Evolution of gaming distribution through platforms like Telegram Mini Apps and Discord’s Activities App Store is just beginning.
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