Customer experience is key to driving loyalty and growth by fostering lasting connections.To unleash full potential in the AI era, businesses require a connected suite, unified data strategy, and strong data foundation.SAP's expertise in managing critical business data aids in unlocking relevant and responsible AI innovations for customer-centric growth.Key drivers of growth include the SAP Business Suite, Business Data Cloud, and Customer Experience solutions.The integrated approach facilitates smarter decisions, responsive service, and long-term customer loyalty.SAP's innovations, like AI-driven automation through Joule Agents, bridge the gap between intelligence and automation for faster impact.Efficiency and growth are accelerated through unified systems like SAP Enterprise Service Management, centralizing service delivery.SAP Revenue Growth Management optimizes promotions, budgets, and ROI for CPG companies, helping prevent overspend and supporting financial planning.The SAP B2B Self-Service Portal and Commerce Cloud facilitate scalable B2B commerce, real-time order access, and modernized payment solutions.Real-time data intelligence, seamless experiences, and AI-driven insights empower businesses to turn customer experience into a competitive advantage.