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Futurefundraisingnow
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The power of mystery for raising funds online and off
- Mystery is one of the most important (and under-used) tools for us in fundraising.
- Creating a tantalizing mystery in email subject lines and direct mail outer envelopes can grab attention and raise more funds.
- Humans are drawn to mysteries and feel compelled to find out what's going on.
- Using subject lines that hint at what's inside, rather than revealing everything, can increase open rates.
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