<ul><li>Reviews have a powerful influence on purchasing decisions, especially for products that are bought infrequently.</li><li>Good reviews can help customers make a decision and provide valuable insights for product positioning and objection handling.</li><li>However, reviews can also be misleading due to polarizing opinions, lack of context, and subjective interpretations.</li><li>AI can assist in analyzing and prioritizing reviews, extracting key themes, and understanding customer sentiments.</li></ul>

The power of reviews

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