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The Power of Serving “One Customer” Well: How Early Customer Retention Fuels Startup Growth

  • Retention of early customers provides valuable feedback and insights for startup growth.
  • Retaining even one customer early on signals product-market fit and builds trust and reliability.
  • Listening to customer needs and challenges allows for building with the customer, not just for them.
  • Balancing customer feedback with the product's core vision and scalability is important for sustainable growth.

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