<ul><li>The loyalty industry is changing due to the integration of blockchain technology.</li><li>Blockchain technology is reshaping loyalty programs by offering more flexible and engaging reward structures.</li><li>Younger generations, particularly Gen Z and millennials, are driving the demand for next-generation loyalty programs.</li><li>Blockchain technology allows brands to scale loyalty programs globally while maintaining personalization.</li></ul>

The Price of Loyalty? Brands Bet Big on Blockchain to Woo Consumers

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