<ul data-eligibleForWebStory="false"><li>Indian food aisles are being reshaped by innovative food startups like Zenma Coffee, Upside Health, Patchup Health, Happy Ratio, Nomly, CurryIt, and Zerobeli.</li><li>These startups are reimagining traditional food concepts, offering products like frozen espresso shots, breakfast in a new format, science-backed supplements, liquid nutrition, home-cooked food innovations, and clean-label cereal alternatives.</li><li>Consumers are increasingly looking for trust in food products, as health becomes a key brand promise and decoding marketing tactics from actual methodology becomes crucial.</li><li>The Indian food revolution is characterized by small shifts in sourcing, form factor, and formulation, with startups aiming to become an integral part of consumers' daily habits rather than revolutionizing mass eating habits.</li></ul>

The Quiet Revolution Reshaping India’s Food Aisles

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