The Ray-Ban Meta Smart Glasses, powered by Meta AI, have become the best-selling glasses at 60% of Ray-Ban stores in the EMEA region.
EssilorLuxottica's CFO Stefano Grassi considers the smart glasses a success, leading to an extended partnership between Meta and EssilorLuxottica.
Although the smart glasses have gained popularity among Ray-Ban purchasers, they are still a minor player compared to traditional sunglasses.
The rise in acceptance and interest in smart glasses reflects a technological and public perception revolution, leading to more exciting designs in the future.