<ul><li>The power of research in design is often deemed overrated while overlooking other crucial aspects.</li><li>Popular methodologies emphasize reducing risks through research to create successful products.</li><li>Utilizing both qualitative and quantitative research is essential for a complete behavioral picture and return on investment.</li><li>Challenges arise when research results do not align with improved user experience or show statistical significance in experiments.</li><li>The main issue with research is shifting responsibility for decisions from designers to users.</li><li>Design education often creates false expectations around research and fails to teach essential skills like facilitation and entrepreneurship.</li><li>Research doesn't guarantee good design and can lead to a cycle of validating hypotheses with little impactful change.</li><li>Making significant changes can influence metrics but may not pinpoint exactly what caused success.</li><li>Real users and gut feeling are more valuable than extensive research for successful product development.</li><li>Aesthetics without execution and focusing on designing for the right audience are crucial for effective design.</li></ul>

The real problem with research

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