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The Reddit Paradox: How AI is Driving Users Back to the Internet’s Most Un-AI Misfit
- Reddit, once a misfit with scruffy language and an unappealing interface has become the benefactor and antidote to an internet suffocating under algorithmic polish.
- Reddit's marketing is non-existent and it's ad features are barebones but it's global logged-in users have grown 27% to 44.1 million.
- AI has helped platforms like Google bump user-generated content to the top giving Reddit prime real estate in our search results.
- AI has also created a 'filter bubble' effect which boosts short-term engagement and dwell time but leads users to intellectual comatose.
- Reddit is a space where users can move beyond the calculated déjà vu of other platforms and break from the algorithmic leash.
- Other platforms are programmed to amplify high-clout users, creating a digital caste system that's rooted in social comparison theory stifling smaller users.
- On Reddit's unapologetically anti-status platform, even the smallest voices are passed the megaphone and posts rise purely on their own merit.
- Reddit plays guard to the genuine, where anonymity and content-first engagement free users from the aesthetic rat race.
- Reddit provides a dopamine hit for those tired of algorithmic etiquette and is a space where curiosity isn't a liability but the entire point.
- Reddit has become one of the last places where culture still lives, by refusing to curate culture it has redefined influence by never trying to influence users.
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