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CarExpert

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The return of the Australian motor show is greatly exaggerated

  • Australia's international motor show is unlikely to return due to market conditions, with the Melbourne motor show showcasing mostly existing vehicles.
  • Unlike the past international shows, the current display lacks major unveilings and participation from big brands.
  • The absence of top brands and best-selling models at the Melbourne motor show diminishes its impact on Australia's new-car market.
  • However, the event still serves as a platform for brands to showcase current and upcoming products to the public.
  • The 2012 Australian international motor show was one of the last major showcases, with over two dozen brands in attendance.
  • Recent years have seen a decline in major motor shows worldwide, with shows like Geneva being canceled indefinitely.
  • Asian countries, especially China, are now leading in hosting successful and growing auto exhibitions.
  • Chinese brands dominate the Melbourne motor show, reflecting the global trend towards China's influence in the auto industry.
  • While the Melbourne show continues, it faces challenges in attracting enthusiasts amidst a shifting market with a focus on SUVs and utes.
  • The author opts to enjoy GT racing and Ford exhibits instead of attending the motor show, highlighting changing preferences in the automotive scene.

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