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The rise of AI assistants: How APAC is leading the way in real-world applications
- Generative AI in the Asia Pacific region is expected to grow at a CAGR of 46.47% to reach $83.42bn by 2030.
- Daily users of generative AI in APAC set to triple within the next five years, with China, India, and Southeast Asia in the lead.
- The Deloitte report highlighted that young people play a key role in the adoption of generative AI in the region, dubbing them “Generation AI”.
- AI assistants can revolutionise customer experience through 24/7 support and personalised responses.
- Lazada, a leading eCommerce platform, offers ChatGPT-powered LazzieChat, an intelligent chatbot that works in English, Bahasa Indonesia and Tagalog.
- AI assistants in marketing are still limited, but in APAC the technology has already progressed beyond being a novel technology to a mass application, unlocking more use cases which are tailored to regional markets.
- Supercharged by large language models, AI applications leverage voice and text to enhance medical practices, learning experiences, public living, and make farming more efficient.
- AI virtual assistants offer personalised experiences to patients and help medical professionals accomplish mundane tasks.
- Korea’s ministry of the interior and safety launched GoodPy, a virtual assistant integrated with messaging applications to make it easier for citizens to obtain information on public services.
- Digital Green teamed up with OpenAI to launch FarmerChat, an AI-driven assistant to help farmers in India boost their agricultural productivity.
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