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The Rise of the Conscious Entrepreneur – Four Tips for Success
- Conscious companies balance purpose and profits, making money while making the world better.
- Nearly 50% of US and Canadian founders start their businesses to make a difference in the world, according to the Global Entrepreneurship Report.
- Conscious entrepreneurs prioritize solving problems over making profit, and focus on serving customers and taking care of employees as the path to making money.
- Authentic marketing is key to attracting like-minded customers, and measuring impact adds value to the brand.
- Conscious entrepreneurs live their values every day and align business goals with a greater purpose.
- The Conscious Business Growth Platform shows entrepreneurs how to evolve their start-ups from zero to $1m and beyond.
- Profit is a means to an end, which goes beyond merely the balance sheet.
- Shift/Co is a growth program for conscious entrepreneurs that offers community, coaching, training and mentorship.
- Terri Maxwell has almost 30 years of experience launching, owning, selling, rebranding or turning around more than 50 brands.
- Conscious entrepreneurs balance purpose and profits to create a lasting legacy that goes beyond monetary gains.
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