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The ROI of Paid Search vs. Organic SEO: Which Matters More for EU E-Commerce Brands?

  • EU e-commerce brands face a choice between investing in paid search or organic SEO for better ROI.
  • Paid search offers speed and immediate results, suitable for product launches and promotions.
  • Organic SEO provides lasting visibility, credibility, and lower acquisition costs over time.
  • Finding the right balance between paid search and SEO is crucial for EU brands to maximize growth and profitability.

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