Email marketing remains a highly effective channel for businesses, but manual efforts are not feasible in today's digital world, leading to the rise of automation.
Python plays a crucial role in email marketing automation due to its flexibility, control, and integration capabilities with various systems.
Automation benefits include saving time, increasing engagement, improving accuracy, and enabling scalability for reaching a larger audience.
Using Python for email automation offers beginner-friendly features, rich libraries for handling emails, scheduling, data processing, and easy integration with external APIs and databases.