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The Rolls-Royce Phantom Turns 100

  • Rolls-Royce announced its successor in an ad in The Times Newspaper on May 2, 1925:
  • According to the automaker, it’s likely that its Commercial Managing Director at the time, Claude Johnson, came up with the Phantom name in 1925.
  • The first new Phantom produced under BMW ownership and in Rolls-Royce’s new Goodwood facility was a blend of classic and contemporary elements.
  • By 2017, it was time for an all-new Phantom VII, which uses an evolved version of the last model’s spaceframe known as the Architecture of Luxury.
  • So far, the automaker’s master craftspeople have produced one-offs such as the Phantom Oribe, inspired by Cinque Terre and the Phantom Goldfinger.
  • American manufacturers indirectly played a major role in the development of the third-generation Phantom, which debuted in 1936.
  • The third-generation Phantom, which debuted in 1936, had a shorter wheelbase, lighter steering, re-positioned gear and brake levers, a four-wheel independent suspension, and wider rear seats.
  • The fifth-generation Phantom was introduced in 1956 and production was much higher than that of the Phantom IV, hitting 832 units.
  • A total of 374 Phantom VI units were produced, spanning the 1960s through the 1990s.
  • The Phantom VIII uses an evolved version of the last model's spaceframe known as the Architecture of Luxury.

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