<ul data-eligibleForWebStory="true"><li>The article discusses the launch of a new livestreaming platform aimed at helping musicians monetize digital concerts during the pandemic.</li><li>After the MVP launch, the team paused to gather feedback before further feature development.</li><li>Inspired by the NBA Bubble fan setup, an executive suggested a feature that required significant development time.</li><li>Despite initial reluctance, an experiment with real fans showed the feature was ineffective and was promptly ended.</li><li>Realizing the importance of meaningful engagement, the team developed 'The Artist View' dashboard for real-time fan interaction.</li><li>With 'The Artist View,' fan interaction increased from 25% to 80%, leading to longer and more engaging performances.</li><li>The shift towards a feedback loop between artists and fans resulted in lasting engagement and improved user experience.</li></ul>

The Sandwich That Killed a Feature — and Sparked an 80% Engagement Boost

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