<ul data-eligibleForWebStory="false"><li>Amazon's longest-ever Prime Day faces competition from other retailers like Walmart and Dollar General, offering longer or concurrent sales.</li><li>Retailers are capitalizing on the shopping event to challenge Amazon's dominance during a historically slow retail period.</li><li>Other stores like Best Buy, Dollar General, Walmart, Target, Kohl's, REI, and Lowe's are offering sales coinciding with or preceding Prime Day deals.</li><li>With consumers being more price-conscious amid tariff concerns, Amazon's competitive advantages include fast delivery and value, while rivals aim to attract customers with unique value propositions.</li></ul>

The shopping wars are heating up this July as Dollar General and Walmart offer discounts ahead of Amazon's Prime Day

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