<ul><li>A splintered social media world is opening up room for a new, more authentic breed of influencer.</li><li>People are seeking authentic, expertise-driven communities.</li><li>While the money is still there, the influencer industry is becoming more discerning.</li><li>Audiences seek trust and tend to avoid creators that don't align with their values.</li><li>Trust is important since brands opt for the top creators.</li><li>Gen Zers and other groups are moving to other platforms, including VSCO, Bluesky, Mastodon, Substack, and Patreon.</li><li>Advertising infuse platforms like TikTok.</li><li>VSCO has 57% of the user base between 18-24 years old and with a million new sign-ups each month.</li><li>Experts offering unique and fun insights meet the shifting demand.</li><li>Creators must adapt or face difficulties establishing themselves in an oversaturated market.</li></ul>

The social media world is splintering, and it'll pave the way for a new breed of influencer

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