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The Story Behind The Classic 90s Paper Cup Pattern
- The teal-and-purple Jazz paper cup pattern is still popular today and not just on paper cups, also on bags, leggings, shorts, shirts etc.
- The Sweetheart Cup Company introduced the pattern in 1991, with the design by one of its employees, Gina Ekiss.
- The brief was that the design needed to work well if it was slightly misregistered, and had to match the tastes of customers.
- The Jazz design perfectly embodies the 90s aesthetic, as it used a blend of hot hues and fluid brush strokes.
- The Jazz design was Solo Cup's top-grossing design and became a nostalgic symbol to those who grew up in the 90s.
- Currently, designers incorporate Jazz's iconic pattern into accessories and apparel, and many graphic designers and artists reference it
- The Jazz design's educational appeal lies in the importance of simple design and how cultural timing can create a long-lasting design legacy.
- The pattern is being treated as a bold part of ongoing cultural dialogues, being more than a relic.
- Over ten years later, the paper cup design is still considered a timeless piece of design work.
- The Jazz design's lasting impact and popularity showcase the power of excellent and timeless design.
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