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Young Upstarts

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The Strategic Advantage: How Busy SMB Owners Can Win At Marketing With Less Effort

  • Doing less marketing with strategic intention can improve results, save time, and resources.
  • Spreading yourself too thin across multiple marketing channels leads to resource drain, inconsistent execution, and difficulty measuring impact.
  • Strategic marketing focuses on quality over quantity and aligns activities with business goals.
  • Creating a strategic marketing foundation involves defining purpose, building vision, recognizing key strengths, clarifying target market, identifying objectives and metrics, and setting clear priorities and goals.

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