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The Strategic Power of “Dogfooding”

  • Dogfooding, or 'eating your own dog food,' is the practice of using your product in your daily operations, originating from a Microsoft practice in the 1980s.
  • Dogfooding is a systematic approach to product development where you become your own first customer to discover and validate market needs from the inside out.
  • The core principle of dogfooding is that if you solve a problem you genuinely have, you're more likely to solve a problem others have too, aiding in achieving product-market fit.
  • Dogfooding is critical for startups and product teams in the pursuit of product-market fit, shifting focus from building products for theoretical users to solving problems they intimately understand.

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