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Seths
3w
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Image Credit: Seths
The Strategy Questions
- The book contains 500+ questions including: Who is the smallest viable audience? What is my strategy for making the necessary change happen? Do I have enough resources and assets, and what kindling will I need or create to burn this log? What systems am I currently working within? Where will I cause tension, and what resistance should I anticipate from others?
- What are the status roles and affiliations at play? Why would someone talk about or recommend my project to others? How do other projects expand their success, and how can I gain that knowledge for myself? What is the smallest viable audience, and how can I tap into it best?
- What asset would change the game for my project, and how do I acquire it? Where is the empathy for my project? Am I building enough scaffolding people will need to move forward and adopt change?
- What makes my project contagious or desirable by association with specific, known values (status and affiliation)? What collaborative or partnership opportunities will increase the scaffolding around this project? What incumbent entities might perceive my project as threatening to their power or position, and how does my strategy navigate those political dynamics?
- How do I shorten the delay in relevant feedback loops for my project? How can I avoid being trapped by sunk costs if my initial strategy proves ill-fated?
- What system will optimize the success of my project, and how do I align incentives and feedback loops promote those measures of success? How does my project shift the culture around my industry from a scarcity mindset to an abundance mindset?
- What objections might prevent stakeholders from embracing my approach, and how do I lower the perceived switching costs? What are the common scripts or objections, and how will I respond constructively to skepticism and resistance?
- How will engaging with my project help people become who they aspire to be? What identity will it invite them to assume or worldview will it invite them to adopt?
- How do I resist becoming trapped by social gravity or a pull to the center over time, as my project matures and faces pressure to conform?
- How can I improve project hygiene, and what standards and conversations am I avoiding?
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