<ul><li>Franco Turcati started his advertising career in 1965 by photographing Suzuki's first Italian campaigns, featuring a combination of motorbikes and female models.</li><li>One of his controversial campaigns, 'Io Suzuki e Tu?', was criticized by feminist movements for its depiction of women, leading to protests and a shift in Suzuki's advertising approach.</li><li>In response to the backlash, Suzuki launched the 'Suzuki Steel Island' campaign but later adopted a more restrained marketing strategy to compete with rivals like Honda and Kawasaki.</li><li>Turcati observed a decline in originality in advertising due to standardization in design influenced by the Macintosh era, leading to a perceived lack of deep understanding of typography and design principles among younger generations.</li></ul>

The Suzuki Ad Campaigns Photographs by Franco Turcati That Scandalized the Whole Italy in the 1960s

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