<ul><li>Worldwide gift card sales are expected to surpass a trillion dollars in 2024 for the first time.</li><li>Buyers spend about 21% less per gift when purchasing a gift card, while recipients tend to spend 61% more than the value of the card when redeeming it.</li><li>The current gift card system often leads to recipients getting smaller gifts, spending more money, and being limited to the chosen store by the giver.</li><li>A better process could involve choosing a digital gift card with a link to redeem, giving recipients the option to choose the item, get cash back, or donate to charity.</li></ul>

The thought that counts

Discover more