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The Ultimate Guide to Finding Your Ideal Customer Profile (ICP): How to Stop Being “Everything to…
- Defining your Ideal Customer Profile (ICP) is essential for SaaS companies to thrive.
- An ICP identifies customers who extract the most value, stick around, and provide the best ROI.
- Successful SaaS companies start with a narrow ICP and expand later.
- Examples include Slack, Dropbox, Zoom, and PayPal.
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