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The UX Blueprint for Consumer Addiction: 15 Tricks Brands Use to Keep You Shopping
- User experience (UX) design plays a pivotal role in shaping consumer behavior and Major brands invest heavily in UX to create seamless, engaging, and persuasive shopping experiences.
- These subtle yet powerful design tricks are engineered to make us spend more and 15 powerful UX tricks that are used to drive consumer behavior are discussed.
- Phrases like “Only 3 left in stock!” and “Hurry, sale ends in 2 hours!” create an artificial sense of urgency. Tailored to You: Hyper-Personalized Recommendations
- Infinite scrolling feeds your curiosity and platforms like Instagram and Pinterest thrive on this design.
- “Spend $50 to get free shipping!” forces us to add unnecessary items to our cart to avoid the dreaded shipping fee.
- Customer reviews, star ratings, and “5,000+ people have bought this” badges make you feel confident about your purchase.
- Loyalty programs like Starbucks Rewards or gamified experiences with points, levels, and badges turn shopping into an addictive game.
- Streamlined checkout processes with saved payment methods (like Amazon’s “Buy Now” button) remove barriers to impulsive buying.
- Displaying expensive items alongside moderately priced ones makes the latter seem like a bargain.
- Luxury brands sell more than just products and subscriptions models ensure repeat purchases without your active participation.
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