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The Venture Mindset
- The Venture Mindset is a great guide to keep innovation engine humming along, especially for Big Co's willing to move more like a startup.
- The authors make the point that Venture backed companies are more likely to embrace the Venture Mindset.
- The 9 key principles from the book provide a guide to post above your desk or email to your CEO.
- The reason for the deep insights from 'The Venture Mindset' is that the authors use data from numerous studies as well as anecdotal stories from the real world of Big Co innovation.
- The Venture Mindset guides readers to think more like a VC than a Big Co.
- First principle of the Venture mindset is mindset of venture capitalists: ‘Strikeouts are okay,’ meaning accepting failure is crucial.
- The second principle is the basic tenet for most VCs that you invest in the team, aka 'Bet on the Jockey, not the Horse.'
- The Cube Project demonstrates the fragility of terroir, which is why earth, climate and vineyard matters but not as much as the wine maker.
- The Venture Mindset provides solutions for Big Co's struggling to discover how to move more like a startup.
- The book melds strong data with sharp narratives and provides real-world examples of success and failure to guide innovation.
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