Microsoft recently updated the Xbox 360 dashboard to address an issue with box art, but the update also introduced ads for the newer Xbox Series X / S consoles.
The update fixed a bug that caused game thumbnails to appear distorted on the home screen.
The ads on the Xbox 360 dashboard include images of the Xbox Series X and Series S consoles, as well as a QR code prompting users to 'Experience next gen performance,' signaling the need for an upgrade.
While the Xbox 360 remains popular, with around 84 million units sold since its launch in 2005, Microsoft's subtle advertising push indicates a shift towards promoting newer consoles to its user base.