This week marked the 20th anniversary of the Xbox 360 reveal, with appearances by Elijah Wood, The Killers, and Pimp My Ride.
The reveal videos included references to cultural touchstones of 2005, such as an iPod ad with the Gorillaz and a segment on gaming history starting with Pong.
The event showcased the unveiling of the Xbox 360 with a blonde woman presenting the console on a plinth and a performance by The Killers with their hit song 'Mr Brightside.'
Notable moments included rapper Lil Jon's humorous comment about wanting a free console, Tony Hawk's shoutout, and Pimp My Ride customizing an OG Xbox in a uniquely hideous way.