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The Xbox 360 reveal was 20 years ago and is a time capsule from a world where Elijah Wood roamed free, MTV was still cool, and giant tech companies paid Pimp My Ride to make hideous custom consoles

  • This week marked the 20th anniversary of the Xbox 360 reveal, with appearances by Elijah Wood, The Killers, and Pimp My Ride.
  • The reveal videos included references to cultural touchstones of 2005, such as an iPod ad with the Gorillaz and a segment on gaming history starting with Pong.
  • The event showcased the unveiling of the Xbox 360 with a blonde woman presenting the console on a plinth and a performance by The Killers with their hit song 'Mr Brightside.'
  • Notable moments included rapper Lil Jon's humorous comment about wanting a free console, Tony Hawk's shoutout, and Pimp My Ride customizing an OG Xbox in a uniquely hideous way.

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