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The Zara Formula: How Inditex Built a $100 Billion Fast-Fashion Empire Without Traditional…
- Zara built a $100 billion empire without traditional marketing.
- Zara prioritizes speed, scarcity, and real-time consumer data rather than marketing gimmicks.
- Zara's strategy involves making customers chase trends and offering limited availability, creating a feeling of exclusivity.
- Zara invests in flagship stores in premium locations to maintain a premium image.
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