<ul><li>Startups, especially B2B startups, require a different approach to UX research compared to big companies.</li><li>Generative research and evaluative research are the two main categories of UX research, with generative research focusing on deep user problems.</li><li>Big companies mostly concentrate on evaluative research for existing products, while startups in their zero-to-one phase should prioritize understanding user issues.</li><li>Startups face challenges like lacking an existing user base for comparison, limited resources for research, and the need to focus on disruptive innovation.</li><li>A practical approach for startups involves combining generative and evaluative research continuously, engaging with customers frequently, and sharing insights with the team.</li><li>Using simple tools like Notion or Google Docs can be efficient, and it's essential to iterate on the UX research process based on findings and team discussions.</li><li>Startups should leverage existing tools, maintain simplicity, and adapt their research methods over time, rather than aiming for complex processes.</li></ul>

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