J Allard, the mind behind the Zune, is leading a new team at Amazon named ZeroOne.
ZeroOne is a special projects team focused on inventing breakthrough consumer product categories, possibly working on computer vision techniques for smart-home products.
Allard previously led unsuccessful projects at Microsoft, including the Zune, Microsoft Kin, and Courier, but also co-created the original Xbox.
ZeroOne will be part of Amazon's devices and services division led by Panos Panay, indicating Amazon's focus on product development by hiring experienced talents from Microsoft.