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There's a streaming alliance that beats Netflix on one key metric

  • Early data shows the Disney and Max bundle beats Netflix in terms of subscriber retention.
  • From July to September 2024, 80% of subscribers stuck with Disney and Max, surpassing Netflix's 74% retention.
  • Analysts have suggested bundling as a way for streaming services to compete with Netflix's dominance.
  • A mega-bundle comprising legacy TV players could be a potential path to profitability in the future.

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