<ul><li>Market research company EMARKETER shared five trends hitting retailers in 2025.</li><li>Retailers may create more exclusive content for consumers with in-house production studios.</li><li>Technology will continue to impact the retail industry in 2025, pushing the boundaries of traditional sales and e-commerce.</li><li>EMARKETER said companies will combine generative AI and predictive AI in 2025.</li><li>American customers are attracted to Chinese retailers, but policies and privacy concerns could slow momentum.</li><li>Companies like Amazon and Walmart will continue to dominate ad spending while smaller ones struggle.</li><li>Retailers will rely more on media and entertainment content, including in-house production studios.</li><li>Retailers are leaning into premium loyalty programs and 'partner perks'.</li><li>The report said retailers will try to make themselves valuable to consumers by partnering with other companies and offering well-rounded subscriptions.</li><li>EMARKETER said advertisers with fewer resources would likely consolidate their retail media network spending across fewer networks.</li></ul>

These 5 trends will steer retail in 2025

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