GEO (Generative Engine Optimization) is crucial for AI visibility by ensuring accurate understanding, summarization, and citation of website content.
GEO Optimization is distinct from SEO as it focuses on AI visibility rather than search engine rankings.
Key steps for GEO Optimization include implementing structured data, creating GEO-friendly content, strategically using internal links, building authoritative backlinks, and ensuring fast, accessible website loading.
GEO optimization is essential to adapt to the new era where AI tools like ChatGPT and Google Gemini are increasingly scanning and utilizing web content.