<ul data-eligibleForWebStory="true">Reddit is a trust infrastructure that can help build a user base by following specific strategies.Identify 3-5 subreddits with large communities and engage where future users interact.Provide value by offering insights and comments rather than directly promoting products.Use the 95/5 rule on Reddit: provide 95% value and only subtly introduce your product in 5% of content.Engage genuinely and solve problems to gain recognition and trust on Reddit.Avoid dishonest tactics like buying karma or faking upvotes on Reddit; honesty and value are key.Reddit content ranks well on the platform and search engines, potentially generating leads for months.View Reddit as a research lab and focus on providing value rather than solely promoting products.The 95/5 approach is more than a tactic; it's a strategy for building trust, which leads to growth.By consistently providing value on Reddit, a user acquisition channel can be developed organically over time.