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This Might Be the Most Misunderstood Role in Web3
- In the article 'This Might Be the Most Misunderstood Role in Web3,' Daria, a podcast host and Ethereum community member, discusses the misconception around marketing talent in crypto, particularly as prices dropped.
- Many Web3 founders excel in technology but view marketing with suspicion, associating it with past failures and manipulation.
- Marketing is crucial for visibility, product appeal, and user engagement, akin to how sports activities benefit physical health.
- The article distinguishes marketing practices into storytelling for trust-building, chasing hype, and aggressive sales tactics.
- The challenge lies in integrating marketers from traditional sectors into the exclusive Web3 space, where experience is undervalued.
- The article critiques the current approach of overlooking skilled marketers due to narrow criteria, hindering talent recruitment in the industry.
- There is an emphasis on the need for strategic and sustainable marketing in Web3, shifting from shilling to authentic storytelling and relationship-building.
- The article calls for a mature approach to marketing in Web3, highlighting the importance of clarity, strategy, sustainable growth, and trust-building.
- It stresses the need for marketers to set boundaries, ask tough questions, and understand the product, market, and narratives in the evolving Web3 landscape.
- Emphasis is placed on the demand for marketers who can consistently build trust and relationships with audiences rather than seeking immediate, miraculous results.
- Overall, the article advocates for a shift towards more strategic, transparent, and value-driven marketing practices in the Web3 industry.
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