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This New Amazon-Roku Deal Could Change How You Watch TV
- Amazon and Roku have announced a partnership to allow advertisers to reach over 80% of U.S. households using connected TVs.
- The partnership will roll out by the end of 2025, enabling Amazon's ad platform to serve commercials on platforms like the Roku Channel and Prime Video.
- This deal will directly impact users of Roku and Fire TV devices.
- The companies aim to improve ad experiences by reducing repeats and implementing smarter ad placements.
- Both Amazon and Roku emphasize their focus on the customer and improving relevance in advertising.
- The partnership uses a custom identity resolution service to match login information to screens for better targeting.
- The change in ad delivery could potentially lead to a more personalized viewing experience.
- Amazon and Roku are typically competitors but are collaborating in this instance to enhance ad effectiveness.
- The deal seeks to address marketers' challenges by ensuring ads reach the appropriate audience without being intrusive.
- The partnership signifies a significant shift in how advertisements are delivered in the streaming space.
- The goal is for viewers to see ads that align with their interests.
- Advertisers may achieve better reach and engagement with the new targeted advertising approach.
- This partnership may have far-reaching impacts on the streaming industry.
- The deal marks a potentially transformative development in television advertising.
- The way ads are delivered to viewers is expected to evolve with this new partnership between Amazon and Roku.
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